Award-Winning Wine Label Design: 314 Pi by Maria Stylianaki

Organic Wine Meets Minimalistic Design in a Unique Packaging Concept

Maria Stylianaki, a renowned designer, has created a unique wine label design for a series of experimental, organic wines without sulfites. The design, named 314 Pi, is inspired by the endless digits of the number pi, reflecting the never-ending process of experimenting with wine taste. The label serves as an Oenologist's notes tab, featuring only the core information linked to the product, stamped through the green colors to highlight the specialty of the wine.

The 314 Pi wine label design is not just about aesthetics; it's about functionality too. The consumer can quickly and clearly read all the characteristics of the wine on the label, enhancing the overall user experience. The label is printed on textured matte paper with extra gold hot foil, adding a touch of elegance to the packaging. The bottle material is glass, a sustainable choice that aligns with the organic nature of the wines.

The project began in October 2018 in Heraklion, Greece, and was completed by December of the same year. The wines hit the local and European market in early 2019, offering consumers a new experience in organic wines. The design process involved extensive research and discussions with the client to understand the benefits and specialty of wines without sulfites, a new and exciting part of enology.

The design of 314 Pi is a testament to Stylianaki's ability to blend simplicity with innovation. The minimalistic approach showcases only the real characteristics of these natural wines, as they can be observed in the Oenologist's notebook. This design strategy puts the features of the 314 wine series in the spotlight, instead of hiding them among pictures or graphics.

Stylianaki's efforts were recognized when the 314 Pi design was awarded Silver in the A' Packaging Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to Stylianaki's strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, Maria Stylianaki's 314 Pi wine label design is a perfect example of how design can enhance the consumer experience. By focusing on the core information of the product and presenting it in a minimalistic and elegant way, Stylianaki has created a design that is not only functional but also aesthetically pleasing. It's a design that truly reflects the essence of the product it represents - pure, natural, and authentic.